Joey Primiani
CEO & Founder, Superfuture Labs

Joey Primiani is an inventor, designer, entrepreneur and digital artist. Passionate and creative, his designs have been called “ingenious” by Fast Company, “charming ... incredibly unique” by Mashable, and “simple and brilliant” by TechCrunch. Named to Business Insider’s 25 Under 25 Hot Young Stars in Silicon Valley Tech, Primiani founded his first web development and design company at the age of 8, was the youngest person to work at Google in 2009, and sold his first startup, which he founded at 19, to Yahoo! in 2013.

A young leader in the field of user interface design, behavior design, gesteral interfaces, Primiani has created many mobile and tablet applications at Google, Yahoo! and Revision3, where he focused on building beautiful, intuitive web products that half a billion of people use around the world on a daily basis.

As the creator and CEO of his second venture, Cortex, funded by i/o Ventures, Primiani created a patented technology for “content sharing application utilizing radially-distributed menus” that became the fastest growing sharing platform on Chrome, ultimately being acquired in 2012. A critic’s favorite, Cortex has been called “insanely fast and beautifully built” by Mashable.

In 2011, Primiani co-founded - with Lady Gaga - the Hollywood-Silicon Valley company Backplane, which garnered media attention when it raised $17.9 million in a series A led by Eric Schmidt, and backed by Sequoia, Greylock, Founders Fund, Google Ventures, Ron Conway SV Angel and Peter Thiel. He created Lady Gaga’s official fan community website, Viewed by millions on a monthly basis, the site is a place where die-hard fans can come together and share their artwork and stories, as inspired by Gaga.

Currently, he is the founder of the innovative Palo Alto based design lab Superfuture, whose mission is to advance humanity through technology, art and design. The first product launched is the fastest music sharing mobile app Kiwi, noted for its signature Joey Primiani design aesthetic: simple, beautiful, colorful and friendly - a tool and a toy.

An advocate of sci-fi/futuristic technologies including augmented reality, hyperreality, artificial intelligence, micro-location, haptics and intelligent clothing, Primiani studied at the University of Central Florida in Computer Science and Digital Media Human-Computer Interaction Design.


US 8869068 B2 - Content sharing application utilizing radially-distributed menus

”Changing the world, one pixel at a time.”