PHOTO BY TONY MAESTO
BIOGRAPHY

Joey Primiani is an inventor, designer, entrepreneur, and digital artist. Passionate and creative, his designs have been called “ingenious” by Fast Company, “charming ... incredibly unique” by Mashable, and “simple and brilliant” by TechCrunch. Named to Business Insider’s 25 Under 25 Hot Young Stars in Silicon Valley Tech, Primiani founded his first web development and design company at the age of 8, was the youngest person to work at Google in 2009, and sold his first startup, which he founded at 19, to Yahoo! in 2013.

A young leader in the field of user interface design, behavior design, gestural interfaces, Primiani has created many mobile and tablet applications at Google, Yahoo! and Revision3, where he focused on building beautiful, intuitive web products that half a billion people use around the world on a daily basis.

As the creator and CEO of his second venture, Cortex, funded by i/o Ventures, Primiani created a patented technology for “content sharing application utilizing radially-distributed menus” that became the fastest growing sharing platform on Chrome, ultimately being acquired in 2012. A critic’s favorite, Cortex has been called “insanely fast and beautifully built” by Mashable.

In 2011, Primiani co-founded - with Lady Gaga - the Hollywood-Silicon Valley company Backplane, which garnered media attention when it raised $17.9 million in a series A led by Eric Schmidt, and backed by Sequoia Capital, Greylock Partners, Founders Fund, Google Ventures, Ron Conway SV Angel and Peter Thiel. He created Lady Gaga’s official fan community website, LittleMonsters.com. Viewed by millions on a monthly basis, it is a place where fans can come together and share their artwork and stories, as inspired by Gaga.

Currently, he is the founder of the Palo Alto-based mobile startup studio Superfuture Labs, whose mission is to advance humanity through technology, art, and design. Superfuture is the creator of the popular iOS and Android mobile apps such as Sketch, Spaces, Kiwi, and Life. Life is the latest product taking over the live video streaming category. Noted for its signature Joey Primiani design aesthetic: simple, beautiful, colorful and friendly - a tool and a toy.

He serves on the boards of the Clinton Health Access Initiative, fashion technology company Studio XO, the IceBreak, Virtual Reality company VRtuality, Retinad VR, Collective Consciousness app Entangled and astronaut training facility Star Harbor Academy.

An advocate of transhumanism, the singularity, space exploration, commercial astronautics, STEM Education, women in technology, arts and culture, fashion technology, sustainable living, animal welfare, human rights, effective altruism, artificial intelligence and intelligent clothing. Primiani studied at the University of Central Florida in Computer Science and Digital Media Human-Computer Interaction Design.

PATENTS

US 8869068 B2 - Content sharing application utilizing radial menus
“Changing the world, one pixel at a time.”
CONNECT WITH JP